New business models for music festivals to transform environment, profit and camper experiences.
Brief: Up and down the UK a significant number of tents brought to music festivals are left behind as waste. This waste comes at a massive environmental and financial cost. This project set out to understand peoples’ behaviour and values and then to find solutions that offer new revenue streams and better experiences for festival campers.
Process: 20 festival goers were recruited to carry out diaries through their mobile phones. The diaries were then turned into journey maps. Observations and contextual interviews were arranged with campers and a range of front line festival staff. 3 low fidelity prototype services were also undertaken at the festival. The analysis of the research was done and then used in a co-creative business modelling workshop with Festival Republic staff. At the centre of the business modelling process was our own business modelling tool, Circular Business Board.
Outcomes – 6 personas and 6 overarching insights were created from the research. The project found 3 promising business models that offer new revenue, better festival camping experiences and reduced environmental impact. The feasibility of solutions is currently being assessed by Festival Republic.
Design and research led by Rob Maslin, with input from Erica Purvis
Client: Festival Republic