Would you lease anything?
The Dutch are keen to make progress in the circular economy and We All Design were delighted to make a contribution to the cause at Dutch Design Week (DDW) in October ’15. The event is held annually in Eindhoven, part of the province of Brabant. The provincial government is keen to encourage small and medium enterprises (SME’s) engagement in the circular economy. I was invited by friends at Dutch design research agency STBY to collaborate on an exhibit. Together we researched peoples attitudes towards the product to service shift, helping us move towards a circular economy.
What is the circular economy
If you are not already familiar with the Circular Economy, its aim is to rethink the way we do business based on a conviction that waste is a resource, its just in the wrong place. At it’s simplest it is a tiered system of reuse, repair, remanufacture, and recycling in a closed loop (below).